Something most people won't say out loud
A lot of people don't feel unloved. They feel like nobody sees them. Like they show up, do the work, hold things together, and it just kind of disappears.
One card can interrupt that. I've watched it happen.
Where this came from
More than ten years ago, I was a broke designer in Seattle and Christmas was coming. I wanted to give something real to people who had helped me through some hard years. I couldn't afford much.
So I made a card. Front said "Hey, You're Amazing." Back said to pass on the good feeling. I printed a stack and handed them out.
Some friends saw something in them and we started spreading them wider. The card was simple, the same every time. But it traveled. It showed up in people's lives at strange moments. Stories started coming back from strangers who found one when they needed it, from teachers who built them into their classrooms, from people who reached out to say it helped them through something they weren't telling anyone else.
For a while it felt like something big was starting. Then life got in the way, the team drifted apart, and Hey You're Amazing became a quiet web page I kept alive mostly out of stubbornness. For years, that's all it was.
Ten years later
A couple of old friends brought it back up. They said they still thought about those cards. That it always felt like something that never quite got finished.
That stayed with me. The original cards worked because they made it easy to do the thing people already wanted to do but didn't know how to start. So I went back to work on it. Tried a lot of things that didn't work. And eventually landed on the deck.
Thirty cards. Each one gives you a simple challenge: someone to notice, something to say, a way to make one person feel like they matter today. Some are easy. Some take a little more nerve. All of them ask you to actually do something.
That was the piece that was always missing. Not just a message. A prompt to act.
Where we are now
The HYA Action Deck is launching in 2026. The community that found those first cards is still out there, and we're ready to get back after it.
Part of every deck sold supports programs that take this into schools, senior communities, and workplaces. Places where going unnoticed is the norm.
This thing started in a living room with a stack of handmade cards. It spread for ten years without a marketing budget or a real plan, just because people kept passing it on. We think it can spread a lot further.
Come be part of it.